Welcome to „out of the brand“ a lab for design strategies.
Out of the brand for the brand: The strategic approach behind „out of the brand“ elaborates the core values of a brand (company, institution or product) through a methodical process in order to sharpen its identity and communicate it to the market in a sustainable way. Special focus is placed on the following elements:

• Brand psychology
• Brand strategy
• Brand design
• Brand communication
• Brand naming